In this week’s episode, Ian Truscott starts a new series with Jeff Clark called “One hit wonder or Wonderwall” and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose.

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In this episode, Ian talks about a project Andy Didorosi, VP Marketing at Basecamp, and a former podcast guest is doing, as he is literally burning email with the email dumpster fire contraption they have built.

Ian starts a new series with former SiriusDecisions/Forrester Research Director and Principal Analyst, Jeff Clark and they decide if a marketing topic, trend, or technique is a One Hit Wonder or Wonderwall- this week they talk about Agile marketing.

And finally, Ian welcomes the new year with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO bar, for an inspiring conversation about the year just gone and the year to come.



The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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