In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report.

They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss behaviorial science and AI, sustainability, influencer marketing, and partner marketing and influencers.

Ian then winds down the week with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss making flaws a marketing virtue.


The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// International agency Metia Group

// Metia Group’s B2B Marketing Trends Report

// Misia Tramp from Metia on LinkedIn

// Liz High from Metia on LinkedIn

// Robert’s firm: The Content Advisory

// Robert’s book website: Content Marketing Strategy

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

// Fashion by David Bowie – on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

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