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This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/
Category: Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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196: The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode
This week Jeff and Ian discuss social media for B2B marketers and
195: The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.
194: The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode
This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.
193: The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode
This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what’s next.
192: The Creating Content in a World with AI and Script Writing with a Cocktail Episode
This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.
191: The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.
190: The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.
189: The Big Payback of Marketing ROI and the Demise of Twitter Episode
This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise of Twitter and organic social
188: The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode
This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.
187: The 5 F’in Content Management Challenges and Borrowing Content with a Cocktail Episode
This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar with Robert Rose for a cocktail of borrowed content marketing.
186: The Building a Marketing Team and The Skills of the Magnificent Seven Episode
This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.