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THE CLUB CLASSICS VOLUME ONE ISSUE

JUNE 2020

This month’s issue is named after a genuine classic album, at least here in the UK, or maybe just here in the Rockstar CMO penthouse! It’s Soul II Soul’s 1989 album Club Classics Volume One.

Why this album this month? Well, it’s for the track “Keep on movin'” that captures the theme of this month’s issue, as we hopefully enter the tail end of the worst of the pandemic, and cautiously get back to marketing.

Our Rockstar CMOs and writers have served up some fantastic advice this month. From what the pandemic has taught us that we need to keep doing, some tips on virtual events and personal branding, to how to prepare for what is likely to be uncertain economic times. Plus, all the usual shenanigans.

So, welcome to THE CLUB CLASSICS VOLUME ONE ISSUE.

Enjoy!

Ian Truscott | Founding Editor | @iantruscott

Don’t stop
Keep on moving, don’t stop no (Like the hands of time)
Keep on moving (click clock)
(Find your own way to stay) keep on moving
The time will come one day
Keep on movin’ – Soul II Soul

Post-pandemic personal branding: Turn it up to eleven

Jane Scandurra

Personal branding expert Jane Scandurra shares 3 tips to turn your personal brand up to 11, to avoid being “out of sight, out of mind” in the wake of the current pandemic…

The Green Room: Five CMOs name their crisis keepers

Ian Truscott

We ask five of our Rockstar CMOs what they’ve learned during the crisis and what practices we should keep as the world slowly emerges from lockdown…

Altogether now (on a video conferencing platform of your choice)

Lauren Bowden

All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We’ve all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience…

Play for the customer, not the brand

Barb Mosher Zinck

This month, senior content marketer and marketing technology analyst Barb Mosher Zinck picks out some brands that have learned to play their tune for the customer, not for the brand and hopes that this playlist continues after the current Covid-19 crisis…

Beat the budget blues with digital marketing

Carmine Mastropierro

Right now businesses are really feeling the pinch, and many are going under. For experienced copywriter Carmine Mastropierro, when money’s too tight to mention, there’s little point spending it frivolously. A focus on digital marketing might help see you through…

Back to life, back to the present time,
back from a fantasy.
Yeah Tell me now, take the initiative,
I’ll leave it in your hands until you’re ready.
Back to life – Soul II Soul

Podcast guests this month

Listen to the latest here

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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