In this episode, Ian Truscott, suggests one thing we should take a look at from the latest issue, chats to the new Head of Marketing at Basecamp Andy Didorosi. And, takes a trip to the bar with The Chief Troublemaker at The Content Advisory, Robert Rose.

In this week’s episode, I highlight Ted Rubin’s most recent article “Time to hit the reset button” which encourages us to use the current crisis to hit the reset and shares some great examples where retail can use this to improve the relationship with their customer.

I chat with Andy Didorosi, who is the first head of marketing for Basecamp since they were founded 20 years ago. We talk about his approach of marketing without a playbook, his view on not using big tech, and I label him a “petrol head” for his love of motorcycles, racing cars, and starting the Detroit Bus Company. And, of course, what he would throw into the Rockstar CMO Swimming Pool.

Robert Rose whisks us away with one of his famous Friday concoctions and leaves us tottering around Zwolle in the Netherlands with one thought to take back to our hotel.

I hope you enjoy this episode and the podcast so far, if you have any comments or suggestions, get in touch, would love to hear what you think.


Piano Music by Johnny Easton Shared Under Creative Commons License 


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