Our guest this week is John Andrews, CEO of Photofy and career marketer, he and Ian Truscott talk about Employee Created Content (ECC), the plight of retail and his pet peeve “push marketing” and Robert Rose transports us to a New York bar for a cocktail.
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Show notes
In this episode, I chat about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We’ve learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera singer.
The interview this week is with John Andrews, CEO of Photofy, a mobile content creation platform used by individuals, enterprises, and small businesses to scale their influencer reach. We about Employee Content Creation (ECC). John has a fantastic career as a marketer, specifically in retail and I take the opportunity to ask for his predictions for that industry as we recover from the crisis and we discuss his nomination for the Rockstar CMO Swimming Pool – “Push Marketing.
I again join Robert Rose, Chief Troublemaker, at The Content Advisory in our virtual bar. I ask Robert what he’s drinking, and we are transported to New York, where he shares his #fridayconcoction, and we learn the one thing we would take from a conversation with him after a couple of his cocktails this week.
Enjoy!
Links
- John Andrews on Twitter
- Photofy
- Backstage Q&A with John Andrews
- Push Marketing goes in the Swimming Pool
- Reopen it and they won’t come – John Andrews on LinkedIn
- Rockstar CMO Backstage Q&A’s
- Robert Rose at the Content Advisory
Piano Music by Johnny Easton Shared Under Creative Commons License
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DeezerLearn more about Employee Created Content (ECC) and Photofy in our latest Long Play (our take on the eBook) that you can download for free!
The Employee Amplifier
In this Long Play, sponsored by our friends at Photofy, we explore Employee Created Content (ECC). It’s proven to engage employees, is trusted by consumers craving authenticity and we share how you can crank the employee amplifier up to 11!
“a spectacular Extra Anejo, agave nectar, Angostura bitters and orange peel. Topped off with a brandied cherry…”
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