Our guest this week is John Andrews, CEO of Photofy and career marketer, he and Ian Truscott talk about Employee Created Content (ECC), the plight of retail and his pet peeve “push marketing” and Robert Rose transports us to a New York bar for a cocktail.

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Show notes

In this episode, I chat about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We’ve learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera singer.

The interview this week is with John Andrews, CEO of Photofy, a mobile content creation platform used by individuals, enterprises, and small businesses to scale their influencer reach. We about Employee Content Creation (ECC). John has a fantastic career as a marketer, specifically in retail and I take the opportunity to ask for his predictions for that industry as we recover from the crisis and we discuss his nomination for the Rockstar CMO Swimming Pool – “Push Marketing.

I again join Robert Rose, Chief Troublemaker, at The Content Advisory in our virtual bar. I ask Robert what he’s drinking, and we are transported to New York, where he shares his #fridayconcoction, and we learn the one thing we would take from a conversation with him after a couple of his cocktails this week.



Piano Music by Johnny Easton Shared Under Creative Commons License 

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Learn more about Employee Created Content (ECC) and Photofy in our latest Long Play (our take on the eBook) that you can download for free!

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Mexican Old Fashioned by Robert Rose
“a spectacular Extra Anejo, agave nectar, Angostura bitters and orange peel. Topped off with a brandied cherry…”

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