Rockstar CMO FM (the M is for Marketing the F is for.. well it’s up to you, as this yet another podcast about f’in marketing).
In this week’s episode, I dip into the latest issue, chat with Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy for one of my favorite brands, Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking.
The article I highlight from the latest issue is from Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear of going out) and she quotes Mark Manson, author of the bestselling book, The Subtle Art of Not Giving a F*ck. You can read that here.
Ahmed and I chat about consumer interest and intent, the role of marketing in sales, and why CMO’s are being replaced by CGO (Cheif Growth Officers and the evolution of marketing post-COVID.
In the last segment, in what I hope will be a regular spot we are joined by Robert Rose and his Lockdown Libation as we forget the “new normal” and enjoy a cocktail.
- Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
- Ahmed on LinkedIn
- Robert Rose Friday Concoction on Instagram
- The Content Advisory
- The Weekly Wrap
- This Old Marketing
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