Sounds very rockstar, but this month’s Green Room is literally a bit of a blur. We’ve had an extended period of pandemic lockdown and the separation between home and work has become blurred. We asked six of our rockstar CMOs for their advice.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Swimming Pool #27 – A marketer that wants to be your friend
This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare “a marketer that wants to be your friend” for its watery demise.
The Sample – Blurred Lines
This month on The Sample we spin the dial on the interwebs to discover what you should be grooving to. The topic, the blurring lines between work and home, both at work and on social media.
25: Rockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual […]
24: Rockstar CMO FM #24 Personal Brand, The Punk is Back and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages […]
23: Rockstar CMO FM #23 Corporate Punk, Actual Punk and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication […]
22: Rockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a Cocktail
This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO […]
21: Rockstar CMO FM #21 Lauren Bowden, Green Room and a Cocktail
This is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and […]
20: Rockstar CMO FM #20 Caroline Kay, Miseducation and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of […]
Backstage Q&A – Sally Yates, CMO Xceptor
Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick
The Green Room – Marketing Education
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?
19: Rockstar CMO FM #19 Emily Binder, The Choice Factory and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a […]