Having been following the direct opinions and observations of this fractional CMO, veteran marketing & sales strategist and practitioner, we had to sit down with J.Robert Slaughter and learn more.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The One Nation Under a Groove Issue
The collaborations that enable Rockstar CMOs to create their marketing groove is the theme of this issue. It’s clear that the best marketing tune is a big band sound, not a solo or duet. But we are going all Glen Miller big band with our classic album, we dipped into the record box and pulled out the Funkadelics, welcome to The One Nation Under A Groove Issue
The Swimming Pool #19: Self-serving “market research”
You find us on the Rockstar CMO penthouse balcony, peering down at the pool. This time after a very jolly conversation with Sydni Craig-Hart we have a whiteboard and several reams of printed PowerPoints that are about to get very wet. Why?
The People are People Issue
How do you bring diversity to your marketing? How do you build diverse teams, encourage a diversity of ideas and address an increasingly diverse audience? It’s all here: Welcome to The People Are People Issue.
Tales from the Tour Bus: Sydni Craig-Hart
When Robert Rose interviewed this champion of small, minority and women owned businesses on his podcast, we had to jump on the Tour Bus with multicultural marketing expert Sydni Craig-Hart and find out more.
The Green Room: Diving into Diversity
Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks how we address a diverse audience, diversify our teams and keep our ideas fresh.
Into the Pool #18: The Bloody Goldfish
In this issue, we are leaning over the balcony of the penthouse with a big glass bowl and a fish, our partner in crime this issue is Robert Rose. But why are we standing here with a fish?
Tales from the tour bus: Catch-up with L.Michelle Smith
Back in The London Calling Issue, we went backstage with L. Michelle Smith, author, speaker, marketing leader and diversity champion. In this issue, Ian Truscott hops on the tour bus and catches up with with what’s new..
The Think About It Issue
In this issue we explore how to stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions. To the sound of Lyn Collins..
The Green Room: Sticking to a Tune in a World of Jazz
Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a marketing strategy, when it’s so easy to be distracted by channels, tech and tactics.
Tales from the Tour Bus: Punk CX with Adrian Swinscoe
This month we heard a whisper of someone taking a punk beat and applying it to the overblown prod rock of customer experience and we had to find the source. Ian Truscott tracks down the author of Punk CX, Adrian Swinscoe.
Into the Pool #17: Banner Ads
In this issue, barely noticed and infrequently engaged with, is it time to put banner ads out of their lonely misery? Jasmine Martirossian, VP of Marketing at TÜV SÜD America certainly thinks so..