This month we have heroes, changes and a rebel rebel, so we’ve been dropping some David Bowie in the Rockstar CMO penthouse.
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Backstage with Ian Lowe
Ian Lowe, VP of Marketing for global SaaS WCM vendor Crownpeak popped by the penthouse to chat to Ian Truscott about what gets his marketing mojo working…
The Green Room: Marketing a Desert Island – What Would You Take?
In this issue Ian Truscott catches up with five of our Rockstars and gets his inspiration from a 77 year old radio show.. wait.. what?
Tales from the Tour Bus: Janice B. Gordon
Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon.
The Rise Of the Marketing Machines: David Aponovich
We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We asked David Aponovich for his take.
Five Marketing Truths from Paige O’Neill
I got a backstage pass at the Sitecore Experience event in London, the opportunity to catch-up with my old boss Paige O’Neill and chat about her keynote and her latest message to marketers…
The Rise Of the Marketing Machines: Carlos Doughty
We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We ask Carlos Doughty.
Into the Swimming Pool #14: Resistance to Change
Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.
5 Reasons Successful Tech Start-ups invest in Content Marketing
The successful telling of the story around a product is recognized to be as important as the product itself. This is especially essential for start-ups looking to stake their claim in the market, Ian Truscott shares his experience.
Case Studies: How to Create Marketing Gold
In a world seemingly more and more cynical of sales and marketing, the authentic voice of a someone “like them” is compelling. Ian Truscott shares his experience on how to create this marketing gold.
The Ghost in the Machine Issue
In this issue, we focus on marketing technology, as we ponder its impact on our marketing lives to the soundtrack of “The Ghost in the Machine” by The Police – an undeniably classic album.
The Green Room: The Rise of the Marketing Machines
Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing.