A roundup of another splendid month on the podcast, with some fascinating guests, insightful cocktails, and some fun by the Rockstar CMO Swimming pool.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Swimming Pool #28: Attribution
This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who’s ready to commit ‘attribution’ to its watery demise.
38: #38: The Dr. Bailey’s Book, Raj Goodman Anand, Robert Rose and a Thankful Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip […]
37: #37: The Swimming Pool, Simon Daniels, Roberts Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats […]
36: #36: The Being Intentional, Dennis Shiao, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to […]
35: Rockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole […]
34: Rockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with […]
Rent or build? Ask Quibi
Is there a better example of the theme of this issue of renting versus building in marketing? Although Quibi owned the land, they didn’t own what they put on it, and it seems they’ve danced their last dance.
33: Rockstar CMO FM #33: The Sabrina “The WordPress Witch” Chevannes, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares what’s new in the […]
The Life For Rent Issue
The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel.
The Green Room: Rent or Build?
This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build?
The Sample: Rent vs. Build?
Welcome to The Sample, where we spin the dial on the interwebs and record what plays to this month’s tune. The beat for this month’s tracks; should we build or rent for our fans?