Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Green Room – Marketing Education
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?
19: Rockstar CMO FM #19 Emily Binder, The Choice Factory and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a […]
The Swimming Pool #26 – LinkedIn Solicitations Like You’re My Best Friend
This month, inspired by Jane Scandurra, we are wondering if we should be chucking “LinkedIn Solicitations Like You’re My Best Friend” into our portal to marketing hell.
On the podcast this month
A roundup of what’s been happening on the podcast this month, with some fantastic interviews and cocktails!
18: Rockstar CMO FM #18 – Jasmine Martirossian, FOMO, FOGO and a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the […]
17: Rockstar CMO FM #17 CMO Sally Yates, Anonamau5 and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO […]
16: Rockstar CMO FM #16: Diversity, L.Michelle Smith and it wouldn’t be Friday without a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to L.Michelle Smith, joins […]
15: Rockstar CMO FM #15 – Meet Jane Scandurra and write for us with a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a […]
14: Rockstar CMO FM #14 – Meet Wendy Bryant-Beswick, visit the Green Room and have a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a […]
13: Rockstar CMO FM #13 It matters, David Howland and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a […]
The Club Classics Volume One Issue
Our Rockstar CMOs and writers have served up some fantastic advice this month. From what the pandemic has taught us that we need to keep doing, some tips on virtual events and personal branding, to how to prepare for what is likely to be uncertain economic times. Plus, all the usual shenanigans.