This time of year is about giving thanks and bringing people together, and we are all missing that, plus, the US has just concluded a divisive election. So, we’ve dropped the track “Come Together” as the theme for this holiday special.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Green Room: Giving Thanks & Holiday Gifts
It’s been a crazy year, find out what our rocks star CMOs have found to be thankful for and what gifts of advice they would share with us, as we join them in the Green Room.
Ain’t bringing nothing to the table but your plate
It’s unlikely that rapper Meghan Thee Stallion and personal branding Jane Scandurra have been seen in the same room, but Jane’s thoughts of thanks have inspired Ian Truscott to share something inspired by Hot Girl Meg.
Love the one you’re with
Inspired by a chat with Simon Daniels, marketing operations expert, Ian Truscott shares that you should love the one you’re with when it comes to marketing technology.
Thanks to the podcast this month
A roundup of another splendid month on the podcast, with some fascinating guests, insightful cocktails, and some fun by the Rockstar CMO Swimming pool.
The Swimming Pool #28: Attribution
This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who’s ready to commit ‘attribution’ to its watery demise.
38: #38: The Dr. Bailey’s Book, Raj Goodman Anand, Robert Rose and a Thankful Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip […]
37: #37: The Swimming Pool, Simon Daniels, Roberts Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats […]
36: #36: The Being Intentional, Dennis Shiao, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to […]
35: Rockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole […]
34: Rockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with […]
Rent or build? Ask Quibi
Is there a better example of the theme of this issue of renting versus building in marketing? Although Quibi owned the land, they didn’t own what they put on it, and it seems they’ve danced their last dance.