What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Last Months Podcast Picks
Rockstar CMO FM, the M is for marketing, the F is for, well you decide as you are probably wondering; does the world need another marketing podcast? Well here is a roundup of what went down on The Rockstar CMO F’in Marketing Podcast this month.
Top of the 2020 Charts
Maybe there was something good to come out of 2020? In keeping with the theme of this issue, our editor looks back on the most popular articles from this year
43: #43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Year cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO starts a new series with […]
42: #42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our […]
41: #41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the […]
40: #40: The Remarkable Insights, Jeff Clark, Robert Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a […]
39: #39: The Doctors Insights, Xenia from Planable, Robert Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another […]
The Come Together Issue
This time of year is about giving thanks and bringing people together, and we are all missing that, plus, the US has just concluded a divisive election. So, we’ve dropped the track “Come Together” as the theme for this holiday special.
The Green Room: Giving Thanks & Holiday Gifts
It’s been a crazy year, find out what our rocks star CMOs have found to be thankful for and what gifts of advice they would share with us, as we join them in the Green Room.
Ain’t bringing nothing to the table but your plate
It’s unlikely that rapper Meghan Thee Stallion and personal branding Jane Scandurra have been seen in the same room, but Jane’s thoughts of thanks have inspired Ian Truscott to share something inspired by Hot Girl Meg.
Love the one you’re with
Inspired by a chat with Simon Daniels, marketing operations expert, Ian Truscott shares that you should love the one you’re with when it comes to marketing technology.