This month our Rockstar CMOs find their groove with the topic of inspiring colleagues outside marketing to hum our tune as we discuss the theme of employee engagement. We reach for The Kooks debut album Inside In / Inside Out to set the tone.
Month: June 2019
The Green Room: Amplify the Sound; Turn Colleagues into Fans
It’s clear, our brand, service and value are in the hands of everyone in a business. In the Green Room this month we sit down with eight of our Rockstar CMOs and ask them how they approach getting employees engaged, in sharing the story
“Wait…What’s in it for ME?”
If marketing wants to tap into the power of having an employee fan club, we need to rock their world not ours, as global marketing consultant and coach Jane Scandurra explains.
Backstage with Jasmine Martirossian
What has marketing got to do with the laws of physics? We talk to author, frequent conference keynote and VP of Marketing at TÜV SÜD Americas, Jasmine Martirossian.
Don’t call me, I ain’t listening
In 1980 Blondie urged us to “CALL ME” but in 2019 as a way to build a business, the telephone seems as outdated as the cassette tape I first heard her say that on. But.. not so fast, some of the best commercial relationships start with the coldest of calls, as business development expert Keith Smith explores.
Taking a good look at people can stop B2B = Boring 2 Boring
Playing along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.
Marketing Clouds: Lip-syncing Fake or Fab Four?
We can’t get the marketing technology song out of our head, it’s a topic we keep returning to and in this article, we talk to four practitioners from across the industry and get their take on the latest solution to all of our problems – Marketing Clouds.
An all-consuming RAGE against the content
It’s not so much about ‘consuming’ content as having rubbish rammed down your throat, complains Morag Cuddeford-Jones
Sing the Same Song – 3 Steps for Employee Engagement
We asked our content marketing hero, Robert Rose, how he would approach the theme of this month’s issue – employee engagement – and he shares three steps to get everyone singing the same song.
Adnonamau5: Pretty Pictures and Crayons
Our anonymouys advertiser. Adnonamau5 (pronounced ad-nonymous) returns with a fairly blunt perspective on the pointlessness of much of the ad creation process.
Into the Pool #16 – More Tech Will Fix It
We find ourselves peering over the balcony pondering the fate of the idea that “more tech will fix it”. We hear from a queue of folks on hand to help, will it make a splash?
Ted’s Tips and Tools for Employee Advocacy
Our resident Rockstar CMO, Ted Rubin, shares his secrets and suggests tools for going from experiment to advocacy with employee engagement.