Our resident rock star Ted Rubin on why data needs to be used more intelligently in the quest for brand equity.
Street Knowledge
Tips for Generating Better Customer Experience
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how.
The OK Computer Issue
This month we are on much safer ground with our definition of a ‘classic’ album, as we demand that our office virtual assistant play Radiohead’s OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.
Never Mind the Bollocks: Here’s Cambridge Analytica
Ian Truscott sits down with Misia Tramp – VP of customer experience strategy and insights at digital marketing agency Metia – to discuss Cambridge Analytica and the (mis)use of social data.
Simplicity Is the New Everyday Low Price
Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Ted Rubin on keeping retail simple…
Retailers: Discounting Your Way Out of Trouble is a Death Spiral
Why ditching the discount and dialling up the customer experience (with a focus on flexibility) is more likely to deliver success. Ted Rubin tells all…
Hello GDPR! We’re Here to Rock You!
As the General Data Protection Regulation (GDPR) becomes law, Robert Rose argues why it’s not […]
Rage Within the Machine: Finding the Opportunity in Restrictions
The most rockin’ of rock stars know rules are made to be broken. Or are they? Gareth Mayfinds out whether the best way to get your brand over the line is not to cross it.
What Everyone Gets Wrong With Personalization
Personalization is good – if you do it right. Darren Guarnaccia breaks down how you can avoid using it as a weapon of mass irritation, instead changing it into something that can offer real value to consumers.
Stark Bollock Naked
To wear a sock, or not? Debates around radical transparency are heating up as experts, cynics and customers consider just how much they need to see in order to trust a brand. Helene Dancer investigates.
Bad Influence
Our social channels are saturated with ‘influencers’ representing brands looking to sell us something. Maude Churchill talks with ENDLESSLOVESHOW founder Kazim Rashid and asks: Have we reached peak influencer?
Into the Pool #3: Programmatic
The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.
