On the tour bus this month is Carlos Doughty, founder of the Martech Alliance, who recently ran a series of virtual events called the MarTechFest Dial-up and we caught up with him to find out how that went.
Street Knowledge
The Swimming Pool #25: Bandwagoning
This month we are joined John Howe-Marshall, Chief Marketing Officer of SplitmediaLabs on the penthouse balcony, ready to give the heave-ho to “Bandwagoning”.
12: Rockstar CMO FM #12 – Meet Detroit Andy, get to Basecamp and have a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests one thing we should […]
11: Rockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature […]
10: Rockstar CMO FM #10 – A backstage return for Miss Destructo and a cocktail
In this week’s episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest […]
9: Rockstar CMO FM #9 – Ahmed Hasan and Cocktails with Robert Rose
In this week’s episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue […]
8: Rockstar CMO FM #8 – Backstage with Jenni Young
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of […]
Tales from the Tour Bus: Jessie Paul, CEO Paul Writer
Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she’d thrown into the Rockstar CMO Swimming Pool.
The Green Room: Marketing in the “new normal”
Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.
The Welcome to Jamrock Issue
Deep in COVID lockdown, this issue we take inspiration from Damian ‘Jr Kong’ Marley and a track from his album “Welcome to Jamrock” – We’re Gonna Make It.
What now? It’s not what’s next
Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.
Time to hit the reset button
We asked Ted Rubin, our resident Rockstar CMO, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?” and as usual we got more than we bargained for, with this fantastic, straight-up advice. It’s time to hit reset.
