In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a […]
Street Knowledge
13: Rockstar CMO FM #13 It matters, David Howland and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a […]
The Club Classics Volume One Issue
Our Rockstar CMOs and writers have served up some fantastic advice this month. From what the pandemic has taught us that we need to keep doing, some tips on virtual events and personal branding, to how to prepare for what is likely to be uncertain economic times. Plus, all the usual shenanigans.
Post-pandemic personal branding: Turn it up to eleven
Personal branding expert Jane Scandurra shares 3 tips to turn your personal brand up to 11, to avoid being “out of sight, out of mind” in the wake of the current pandemic.
The Green Room: Five CMOs name their crisis keepers
We ask five of our Rockstar CMOs what they’ve learned during the crisis and what practices we should keep as the world slowly emerges from lockdown.
Altogether now (on a video conferencing platform of your choice)
All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We’ve all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience .
Play for the customer, not the brand
This month, senior content marketer and marketing technology analyst Barb Mosher Zinck picks out some brands that have learned to play their tune for the customer, not for the brand and hopes that this playlist continues after the current Covid-19 crisis.
Beat the budget blues with digital marketing
Right now businesses are really feeling the pinch, and many are going under. For experienced copywriter Carmine Mastropierro, when money’s too tight to mention, there’s little point spending it frivolously. A focus on digital marketing might help see you through.
Light up the sky like a flame, fame!
He may not be Irene Cara, but this month Dennis Shiao tells his inspiring personal branding story. It’s something you might have got a hint of when we chatted to him on the podcast, from the Yankees, through virtual events to lights camera, action.
Never mind the bullshit: How creativity really happens
Keith Smith, MD at The Advertist has been exploring creativity. Along with our editor Ian Truscott, he has chatted with his network of agency legends and creatives to find out where they find the inspiration for their work and how creativity happens.
The Sample: Keep on movin’
Welcome to The Sample, where we whirl the dial on the interwebs, hit record, and sample what we hear about the topic in this issue. This month our attention is drawn to the tension in marketing right now, about moving forward, waiting and what’s next.
Adnonamau5: In the Land of the Blind…the Consultant is King
Like the legendary DJ Deadmau5, this month our anonymous agency executive anonomau5 dons a mask to do his best work. This month his head honchos are clearly hanging out with men in gray suits.
