Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick
Street Knowledge
We don’t need no education – right?
Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month’s topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd…
There ain’t half been some clever bastards
As UK music legend Ian Dury said “There ain’t half been some clever bastards” and Keith Smith, calls out Mark Ritson and asks, do marketers need a marketing education?
Experience is The School of Marketing Rock
One of our mantras here on Rockstar CMO is from The School of Rock – “you can’t just say it, man. You’ve gotta feel it in your blood and guts!” and as marketing writer Carmine Mastropierro shares here, that comes from experience.
The Green Room – Marketing Education
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?
19: Rockstar CMO FM #19 Emily Binder, The Choice Factory and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a […]
The Swimming Pool #26 – LinkedIn Solicitations Like You’re My Best Friend
This month, inspired by Jane Scandurra, we are wondering if we should be chucking “LinkedIn Solicitations Like You’re My Best Friend” into our portal to marketing hell.
On the podcast this month
A roundup of what’s been happening on the podcast this month, with some fantastic interviews and cocktails!
18: Rockstar CMO FM #18 – Jasmine Martirossian, FOMO, FOGO and a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the […]
17: Rockstar CMO FM #17 CMO Sally Yates, Anonamau5 and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO […]
16: Rockstar CMO FM #16: Diversity, L.Michelle Smith and it wouldn’t be Friday without a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to L.Michelle Smith, joins […]
15: Rockstar CMO FM #15 – Meet Jane Scandurra and write for us with a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a […]
