Keith Smith weighs in on the theme of this month’s issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it’s typically no-nonsense..
Street Knowledge
Rent or build? Hedge your digital property bets
Carmine Mastropierro brings us some practical advice on the theme of this months issue, should you build or rent your digital property? Carmine suggests we hedge…
The Life For Rent Issue
The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel.
The Green Room: Rent or Build?
This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build?
Don’t rent, co-own
Ted Rubin has built an audience, you don’t become the most followed CMO on Twitter without one. So, what is his advice; should we build our content strategy and audience on rented land
The Sample: Rent vs. Build?
Welcome to The Sample, where we spin the dial on the interwebs and record what plays to this month’s tune. The beat for this month’s tracks; should we build or rent for our fans?
Even when your Commerce has an ‘e’, you need to think about the rent
We asked Eric Jan van Putten, VP Marketing at Dynamicweb, should we build our content strategy and audience on rented land? Eric gives us a great perspective through an eCommerce lens.
32: Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with […]
What dropped in the podcast last month?
The latest from the podcast this month. A fabulous line up stepped up to the mic and we have a few cocktails along the way.
31: Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, […]
30: Rockstar CMO FM #30: Hope, Eric Fulwiler, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric […]
29: Rockstar CMO FM #29: Purple Goldfish, Johnny Pawlik, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats […]
