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64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode
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64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

by Ian Truscott

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. 

My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies. She leverages her experience and industry perspective to take them to the next level.

Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, grow revenue, and improve overall company performance. And we discuss her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, which is due out shortly.

My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, thinking about how we create content at scale.

I hope you enjoy this episode, and please visit these links:

The people:

Mentioned in this weeks episode:

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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