A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
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The Employee Amplifier
Marketing rockstars pay close attention to the fans on the front row; their colleagues and employees. Here is a greatest hits compilation of articles that will help you engage and activate your organization’s employees to amplify your marketing.
Employee Created Content: Found money in the couch cushions of the marketing budget
Following the theme of partnership for this issue, John Andrews, CEO of Photofy shares how to engage the often-overlooked channel in the cubicles around you as Employee Created Content becomes a trusted source for influencers and buyers.
The Sample: Putting the show together
This month we kick off a new series, The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is the critical partnerships CMOs need to put on the marketing show.
“You’ve got a friend” in former employees
Of all the collaborations we focus on as marketers, how often do we consider a duet with our former colleagues? There’s value in staying connected says Jane Scandurra
Employees: The New Empowered Generation
Marketing needs to realize that we aren’t the only ones holding the mic, we need to create a chorus with our colleagues across the business, from the cash register to the C suite, to create a hit marketing sound. Casey Petersen charts how we got here and what we do now.
The Green Room: Amplify the Sound; Turn Colleagues into Fans
It’s clear, our brand, service and value are in the hands of everyone in a business. In the Green Room this month we sit down with eight of our Rockstar CMOs and ask them how they approach getting employees engaged, in sharing the story
Sing the Same Song – 3 Steps for Employee Engagement
We asked our content marketing hero, Robert Rose, how he would approach the theme of this month’s issue – employee engagement – and he shares three steps to get everyone singing the same song.
Ted’s Tips and Tools for Employee Advocacy
Our resident Rockstar CMO, Ted Rubin, shares his secrets and suggests tools for going from experiment to advocacy with employee engagement.
Why Employees Need to Be Empowered to Stop and Think
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think – Ted Rubin believes we are missing a trick.
Tales from the Tour Bus: John Andrews and Photofy
This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.
How To Scoop Content With a Real Fresh Flavor
Casey Petersen on how an ice cream shop employee reminded him of the best way to smash those 2019 marketing goals. Changing your attitude to employee generated content.
Singing is Optional – Defining a Brand Personality
Following an experience where a hotel offered him the opportunity to sing in the shower, Ian Truscott explores the art of creating a brand personality.