Marketing leaders – Don’t fall under the influence from the Martech Industrial Complex! You know, the thousands of vendors that are eager to earn a share of your technology budget.
Category: Topics
Happy employees = happy customers
A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
Employee Created Content: Found money in the couch cushions of the marketing budget
Following the theme of partnership for this issue, John Andrews, CEO of Photofy shares how to engage the often-overlooked channel in the cubicles around you as Employee Created Content becomes a trusted source for influencers and buyers.
The Sample: Putting the show together
This month we kick off a new series, The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is the critical partnerships CMOs need to put on the marketing show.
“You’ve got a friend” in former employees
Of all the collaborations we focus on as marketers, how often do we consider a duet with our former colleagues? There’s value in staying connected says Jane Scandurra
Employees: The New Empowered Generation
Marketing needs to realize that we aren’t the only ones holding the mic, we need to create a chorus with our colleagues across the business, from the cash register to the C suite, to create a hit marketing sound. Casey Petersen charts how we got here and what we do now.
Want To Keep Your Marketing Focused… Beware Automation
What’s the key to an unwavering marketing focus? Our resident Rockstar Ted Rubin tells it like it is – keep the customer front and center, avoid unnecessary automation and ditch the bots.
There’s No Substitute For Strategy
When you’re under pressure it’s easy to take short-cuts to tech solutions. But the focus a good strategy provides is vital to making the right decisions, says Ian Lowe
The Green Room: Amplify the Sound; Turn Colleagues into Fans
It’s clear, our brand, service and value are in the hands of everyone in a business. In the Green Room this month we sit down with eight of our Rockstar CMOs and ask them how they approach getting employees engaged, in sharing the story
Marketing Clouds: Lip-syncing Fake or Fab Four?
We can’t get the marketing technology song out of our head, it’s a topic we keep returning to and in this article, we talk to four practitioners from across the industry and get their take on the latest solution to all of our problems – Marketing Clouds.
Sing the Same Song – 3 Steps for Employee Engagement
We asked our content marketing hero, Robert Rose, how he would approach the theme of this month’s issue – employee engagement – and he shares three steps to get everyone singing the same song.
Into the Pool #16 – More Tech Will Fix It
We find ourselves peering over the balcony pondering the fate of the idea that “more tech will fix it”. We hear from a queue of folks on hand to help, will it make a splash?