Our resident Rockstar CMO, Ted Rubin, shares his secrets and suggests tools for going from experiment to advocacy with employee engagement.
Category: Topics
The Rise Of the Marketing Machines: David Aponovich
We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We asked David Aponovich for his take.
The Rise Of the Marketing Machines: Carlos Doughty
We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We ask Carlos Doughty.
Bad For Business: Automation Will Remove Human Interaction
We welcome a new writer, Theresa Michelle to the Rockstar CMO penthouse and she continues the theme from The Ghost in the Machine Issue, suggesting that all this automation is actually bad for business.
The Ghost in the Machine Issue
In this issue, we focus on marketing technology, as we ponder its impact on our marketing lives to the soundtrack of “The Ghost in the Machine” by The Police – an undeniably classic album.
The Green Room: The Rise of the Marketing Machines
Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing.
Why Employees Need to Be Empowered to Stop and Think
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think – Ted Rubin believes we are missing a trick.
Tales from the Tour Bus: John Andrews and Photofy
This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.
How To Scoop Content With a Real Fresh Flavor
Casey Petersen on how an ice cream shop employee reminded him of the best way to smash those 2019 marketing goals. Changing your attitude to employee generated content.
Singing is Optional – Defining a Brand Personality
Following an experience where a hotel offered him the opportunity to sing in the shower, Ian Truscott explores the art of creating a brand personality.
Into the Pool #9: The Big Deal Today About Chatbots
This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.
Own The Crowd: Why Collaborative Content Creation Really Wins
CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing…