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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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220: The Chat with ChatGPT and What’s Next for Search Episode

220: The Chat with ChatGPT and What’s Next for Search Episode

by Ian Truscott

This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about search

219: The New Products, New Markets and the Death of the Follower Episode

219: The New Products, New Markets and the Death of the Follower Episode

by Ian Truscott

Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.

218: The 5 Steps for Campaign Planning and Apple Crushing It Episode

218: The 5 Steps for Campaign Planning and Apple Crushing It Episode

by Ian Truscott

Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.

217: The Frontline Marketing with Jeff and The Greatest Story Episode

217: The Frontline Marketing with Jeff and The Greatest Story Episode

by Ian Truscott

Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.

216: The Be Honest and a Social Cocktail in a Walled Garden Episode

216: The Be Honest and a Social Cocktail in a Walled Garden Episode

by Ian Truscott

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.

215: The Ian Does a Solo and Robert Wonders Why Elon Hates Marketers Episode

215: The Ian Does a Solo and Robert Wonders Why Elon Hates Marketers Episode

by Ian Truscott

With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.

214: The Ian Has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode

214: The Ian Has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode

by Ian Truscott

Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.

213: The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode

213: The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode

by Ian Truscott

Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..

212: The Death of the CMO and Directing Operations with a Cocktail Episode

212: The Death of the CMO and Directing Operations with a Cocktail Episode

by Ian Truscott

This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.

211: The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode

211: The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode

by Ian Truscott

This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.

210: The 5 F’in’ Fundamentals, a Book and a Budget Episode

210: The 5 F’in’ Fundamentals, a Book and a Budget Episode

by Ian Truscott

This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.

209: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode

209: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode

by Ian Truscott

Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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