Welcome to The Sample, where we whirl the dial on the interwebs, hit record, and sample what we hear about the topic in this issue. This month our attention is drawn to the tension in marketing right now, about moving forward, waiting and what’s next.
Category: Regular Features
Tales from the tour bus: Carlos Doughty and the MarTech Alliance
On the tour bus this month is Carlos Doughty, founder of the Martech Alliance, who recently ran a series of virtual events called the MarTechFest Dial-up and we caught up with him to find out how that went.
The Swimming Pool #25: Bandwagoning
This month we are joined John Howe-Marshall, Chief Marketing Officer of SplitmediaLabs on the penthouse balcony, ready to give the heave-ho to “Bandwagoning”.
Tales from the Tour Bus: Jessie Paul, CEO Paul Writer
Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she’d thrown into the Rockstar CMO Swimming Pool.
The Green Room: Marketing in the “new normal”
Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.
Backstage with John Howe-Marshall
Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.
The Swimming Pool #24: Alec Baldwin
I know, right? Alec Baldwin? Well, we have Keith Smith, MD of The Advertist to thank for this one from our conversation on the podcast. We should explain..
The Swimming Pool #23: Brand purpose
In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should ‘brand purpose’ be the next big splash in our portal to marketing hell?
The Green Room: Data vs Creativity: Fight!
This month the question we ask the Green Room – our Rockstar CMO panel How should marketers balance their decision-making between a healthy data obsession and creative thinking?
Backstage with Oliver Pilgerstorfer
IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with “I probably shouldn’t admit this” our editor Ian Truscott knew he was in for a fun interview…
Tales from the Tour Bus: Pete Morgan, Metia
Global agency Metia recently published some new research “B2B marketing trends for 2020, Six essential trends for the curious CMO.” Well, people call us a lot of things and one of them is ‘curious’, so we tracked down the author, former record label owner and Metia’s VP of Demand Pete Morgan…
The Green Room: 2020 future vision
Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?