When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there?
Category: Regular Features
Tales from the tour bus: Tom Wentworth
Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer.
Into the Pool #21: Personalization at scale
This month we are hanging over the balcony with the fractional CMO and marketing strategist, J. Robert Slaughter, who has nominated ‘personalization at scale’ for the drop to it’s watery demise.
The Green Room – Holiday potluck lunch
We’ve grabbed our backstage pass for holiday treats in the Green Room. In a tradition we’ve borrowed from the US, the potluck lunch where everyone brings a favorite to share, we’ve asked our Rockstars what they would bring from this year to share with the world of marketing.
Backstage with Kate Bradley Chernis
In this backstage interview we find out how founder and CEO of Lately, Kate Bradley Chernis, a former DJ with an audience of 20 million listeners got Walmart dancing.
The Green Room: The State of Influence
Again we’ve grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing.
Into the Pool #20: Marketing can’t be measured
This month we are hanging over the balcony with Acquia CMO Lynne Capozzi, who nominated “marketing can’t be measured” for the drop from the penthouse to splashdown into the portal to our special place in marketing hell
The Green Room: Marketing collaborations
Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks who do our Rockstar CMOs most like to duet with?
Backstage with J. Robert Slaughter
Having been following the direct opinions and observations of this fractional CMO, veteran marketing & sales strategist and practitioner, we had to sit down with J.Robert Slaughter and learn more.
The Swimming Pool #19: Self-serving “market research”
You find us on the Rockstar CMO penthouse balcony, peering down at the pool. This time after a very jolly conversation with Sydni Craig-Hart we have a whiteboard and several reams of printed PowerPoints that are about to get very wet. Why?
Tales from the Tour Bus: Sydni Craig-Hart
When Robert Rose interviewed this champion of small, minority and women owned businesses on his podcast, we had to jump on the Tour Bus with multicultural marketing expert Sydni Craig-Hart and find out more.
Into the Pool #18: The Bloody Goldfish
In this issue, we are leaning over the balcony of the penthouse with a big glass bowl and a fish, our partner in crime this issue is Robert Rose. But why are we standing here with a fish?