This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.
Category: Regular Features
Backstage with Margaret Molloy
Margaret Molloy, Forbes Top 5 Most Influential CMOs talks about the power of simplicity, always staying relevant to the customer, and building brands into movements.
Into the Pool #11: One and DONE!
This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing.
Tales from the Tour Bus: Tom Gatzen
Taking us for a spin in his tour bus this issue is life-long Londoner Tom Gatzen, co-founder of ideal flatmate – a digital matching service for generation rent to find their perfect pairing. Better wave goodbye to those passive aggressive fridge notes…
The Green Room Secret Santa
Every month we pose a question to our Rockstar CMOs. As this issue drops during the season of goodwill, we’re thinking about gifts. So we wondered, what would this fine and generous band of marketers gift to our marketing community?
Into the Pool #10: Marketing AI
Casey Petersen is conspiring with Ian Truscott to chuck Marketing AI into the Rockstar CMO swimming pool. Some would say a brave choice as artificial intelligence is such a darling of the current marketing zeitgeist. Do you agree?
Backstage with L.Michelle Smith
A classically-trained mezzo soprano, entrepreneur, author, speaker, coach, marketing leader, L.Michelle Smith is on a mission and shares her insights from a 25 year career.
Into the Pool #9: The Big Deal Today About Chatbots
This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.
Giving Thanks in The Green Room
Welcome to the Green Room, a new monthly feature where we will be evading security yet again to go backstage with our Rockstar CMOs and pose them a question that’s top of mind for us back at the Rockstar CMO penthouse.
Backstage with Casey Petersen
We go back stage with Casey Petersen, Vice President of Marketing and Analytics at content creation app Photofy and has been a leader in digital marketing for over 15 years.
Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do
Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.
Backstage with Jeanniey Mullen
Global Chief Innovation and Marketing Officer, Executive Board Advisor, keynote speaker, CMO Council Co-Chair, author of 3 books, Jeanniey Mullen is a woman in demand.