A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
You come here for the articles and here they are. All our long form posts, written by our journalists and industry writers.
At Rockstar CMO, we clearly can’t do this without a little help from our friends. And one of our friends, senior content marketer and marketing technology analyst Barb Mosher Zinck suggests that there is more that we marketers can learn from the lyrics of the Beatles.
You know, marketers really need to know. The only trouble is, says marketing journalist Morag Cuddeford-Jones; I don’t know who I am half the time. So what chance have you got?
If marketing wants to tap into the power of having an employee fan club, we need to rock their world not ours, as global marketing consultant and coach Jane Scandurra explains.
Playing along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.
As we run with the theme of privacy this issue, we asked Rachel Miller, social and influencer marketing expert for her take on the topic and, of course, we were not disappointed.
I got a backstage pass at the Sitecore Experience event in London, the opportunity to catch-up with my old boss Paige O’Neill and chat about her keynote and her latest message to marketers…
It used to be brand suicide to align yourself openly with a political or social justice cause. Now, everyone’s at it. But why? Ian Hsieh discovers.
Stand aside Twitter. Pipe down Facebook. You’re old news. Reddit is a little corner of the digital world that packs a powerful punch. Gareth May finds out what this means for brands.
With the likes of Alexa, Google Home and Siri, voice assistants are more popular than ever. Capable of making our lives easier in a flash, the devices featuring these AI are fast becoming an indispensable part of our everyday. But what does the future hold for this tech?