A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
As The Dandy Warhols sang in the late 1990s, “Heroin is so passé”. Surely the same could be said of getting a parcel in the post? Yet in the digital-drenched 21st century, consumers are signing up to endless snack clubs and perk clubs, electing to receive everything from coffee to cosmetics by mail. Gareth May unboxes the subscription economy, and the enduring appeal of the club.
50 years ago, family was a simple proposition: mum, dad, two kids – maybe three, maybe more. In 2018, things aren’t so simple – a modern family can be many things. Single parent? Sure. Same sex parents? Absolutely. Families of divorce? Definitely. Stephen Kelly discovers that to succeed today, brands need to represent the modern family realistically.