In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares what’s new in the […]
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Life For Rent Issue
The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel.
The Green Room: Rent or Build?
This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build?
The Sample: Rent vs. Build?
Welcome to The Sample, where we spin the dial on the interwebs and record what plays to this month’s tune. The beat for this month’s tracks; should we build or rent for our fans?
32: Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with […]
What dropped in the podcast last month?
The latest from the podcast this month. A fabulous line up stepped up to the mic and we have a few cocktails along the way.
31: Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, […]
30: Rockstar CMO FM #30: Hope, Eric Fulwiler, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric […]
29: Rockstar CMO FM #29: Purple Goldfish, Johnny Pawlik, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats […]
28: Rockstar CMO FM #28 The Sample, Paige O’Neill, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige […]
27: Rockstar CMO FM #27 The Green Room, Emil Kristensen, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, […]
Backstage Q&A – Eric Jan van Putten – Dynamicweb
This month we go backstage with a shiny new CMO, Eric Jan van Putten who is fresh in post at Dynamicweb, after a diverse marketing career working through the B2B tech marketing ranks, we find out d findwhere this new CMO finds his marketing mojo…