Times have changed. More than ever before, brands are finding it difficult to get their content in front of consumer eyeballs. Casey Petersen, suggests switching up your approach and going back to basics.
Month: September 2018
Reach Out and Touch
How exactly have these artisans become headline acts? Amie Knights talks to the Craft Revolution, furniture maker Heather Scott and design journalist Katie Treggiden, to get the backstage scoop.
You Have My Full Attention, Don’t Waste It
Ted Rubin breaks down why the act of customer service is the only time you have your customer’s undivided attention – and why you should be on your A-game when that opportunity arises.
Into the Pool #7: Can We Get Some PR On This?
This month, Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.
Authenticity Is a Battle of Two Brands, Both Are Yours
Think you’ve only got one brand? You actually have two, argues Ian Truscott. And the space between them is crucial to ensuring your brand’s authenticity – and trustworthiness.
Trust in the Story Starts With the Storyteller
Think authenticity guarantees your brand success? You can be authentic all you like, argues Robert Rose. But if your brand can’t be trusted, it won’t make any difference.
Own The Crowd: Why Collaborative Content Creation Really Wins
CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing…
Employers: Treat Every Employee Like a Mary Kay Rep
Our resident rock star, Ted Rubin, on why empowering your employees will ultimately result in success for your brand.
Even Better Than The Real Thing
Authenticity is a seductive concept. So much so that marketers are conjuring ever more inauthentic ways to try to sell it. The good news is that authentic marketing needn’t be an oxymoron. You just have to be brave – and… drum roll… actually mean what you’re saying…
Post-Cool: Time to Get Ethical
Bob Dylan said it right when he sang The Times They Are A-Changin’. Today, if […]
Backstage with Wendy Bryant-Beswick
Award-winning marketer with 20 years’ experience in the financial services industry and VP of Marketing at Service Credit Union, Wendy Bryant-Beswick shares how she starts with values.
Backstage with Amber Osborne
Amber Osborne, Forbes #2 Most Influential CMO on Social, discusses feeling like an imposter, destroying stereotypes in business, and the challenges disruptive markets.