This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark shares his 5 F’in’ Marketing Operations fundamentals, sharing with host Ian Truscott the five foundational functions of a marketing operations team.

Matt Bailey, the founder of Sitelogic returns. After over a decade in digital marketing, Matt founded SiteLogic in 2006, originally as a digital marketing services agency, but pivoted to training in 2015, and now teaches digital marketing to the world’s biggest brands including Microsoft, HP, Comcast, Target and Nationwide and his work is used at several US universities, including Duke, Purdue and Rutgers, he’s the author of 3 books and as you’ll hear hosts his own podcast Endless Coffee Cup.

Matt and Ian catch up to discuss marketing skills, training, hiring, and creating goals and reports.

Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who addresses the popular refrain that artificial content creators are taking our jobs.


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The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

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