Our resident rock star Ted Rubin on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads.
Street Knowledge
Zombie Marketing: Bringing Back Dead Ideas
The graveyard of marketing is ripe with bodies. Print, video, and billboards killed at the hands of social media, QR codes, and digital PR. But are they gone for good? Gareth May explores.
Graveyard Smash
The flash mob. Went viral, then… nothing. Where did it come from? Where the hell did it go? And is it rising from the dead? Samuel Crosby finds out.
Zombies are Eating your Audience – Here’s How to Fight Back
This is the story of a major national retailer. A national retailer that cut one […]
Virtual Reality: Marketing Trick or Treat?
Amber Osborne, CMO at Doghead Simulations knows virtual reality and she reckons it’s time to open the Pandora’s box let the possibilities loose. It’s not so scary after all.
The Thriller Issue
We have most definitely nailed the classic album, as we drop Michael Jackson’s 1982 classic Thriller onto the turntable here at the Rockstar CMO digs. And we definitely “Wanna Be Startin’ Somethin’” for this Halloween special.
Dealing with Facebook Anxiety – You Can Still Earn Reach
Times have changed. More than ever before, brands are finding it difficult to get their content in front of consumer eyeballs. Casey Petersen, suggests switching up your approach and going back to basics.
Reach Out and Touch
How exactly have these artisans become headline acts? Amie Knights talks to the Craft Revolution, furniture maker Heather Scott and design journalist Katie Treggiden, to get the backstage scoop.
You Have My Full Attention, Don’t Waste It
Ted Rubin breaks down why the act of customer service is the only time you have your customer’s undivided attention – and why you should be on your A-game when that opportunity arises.
Into the Pool #7: Can We Get Some PR On This?
This month, Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.
Authenticity Is a Battle of Two Brands, Both Are Yours
Think you’ve only got one brand? You actually have two, argues Ian Truscott. And the space between them is crucial to ensuring your brand’s authenticity – and trustworthiness.
Trust in the Story Starts With the Storyteller
Think authenticity guarantees your brand success? You can be authentic all you like, argues Robert Rose. But if your brand can’t be trusted, it won’t make any difference.
