Ian Truscott sits down with Ahmed Hasan,Global Head of Customer Engagement Marketing at Spark44 to talk Blink-182, the advantages of failing fast, and why now is a great time for lean thinking marketers.
Street Knowledge
Celebrate the Lost Fake Followers
Keeping a close eye on your follower numbers? Getting a little too upset when those numbers dip? Casey Petersen, Photofy’s Vice President of Marketing, explains why you’ve got it all wrong.
The Perils of #Sponcon
Unlike its musical counterpart of pop, where the lip-synch reigns supreme, rock has never rested on the laurels of authenticity. Not like social media. Gareth May unpacks the weird world of fake #sponcon.
A Creep Unlike Me
Marketing consultant, journalist and editor Morag Cuddeford-Jones on how to avoid being both creepy and stalkerish, and to instead use invisible personalization to smash your loftiest customer experience goals.
Make Your Advertising a Part of the Customer Experience
Is there a disconnect between your advertising and your customer experience? Ted Rubin breaks down the importance of bringing the two together.
The Green Room: With All the Fakery, How Do You Keep it Real?
We sit down with six of our Rockstar marketers and ask how we can keep it real and appeal to the cynical, empowered consumer that craves authenticity.
Six Steps to Keeping it Real with Ted Rubin
Want to be authentic? Ted Rubin shares 6 tips on expressing a real point of view that your audience engages with.
Tales from the Tour Bus: Hugh Thomas
In our second ride on the tour bus, FMCG disruptor Hugh Thomas, co-founder of challenger brand Ugly Drinks, tells us about marketing the ‘ugly truth’, and the challenges of taking things Stateside.
Dedicated Followers (After a Fashion)
Influencers are the latest group to buy fake followers in order to boost their appeal. But while a large follower count may look good, as Dave Waller discovers, this isn’t just a numbers game…
Six Things You Can Do to Turn Your Brand into a Friend
The days of brands being detached, abstract and ultimately faceless entities are long gone. Stephen Kelly explores how you can inject a little humanity into proceedings – authentically.
Into the Pool #12: Omnichannel for the Sake of Omnichannel
This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.
Why it’s Time to Change the Conversation from Targeting to Match-Making
Ted Rubin on why matching your product or service with the consumer will always be more effective than hunting your audience like prey.
