The Green Room, our excuse to do our best Colombo impression and ask “Just one more thing” to the wonderful Rockstar marketers we’ve gone backstage with. This month we chatted about marketings’ relationship with product development.
Street Knowledge
When should product development call marketing? How soon is now?
In the classic hit “How soon is now”, Morrissey from The Smiths lamented “I am human, and I need to be loved, just like everybody else does.” A feeling shared by customers when products, developed in a vacuum are thrust onto an unsuspecting world. Dennis Shiao suggests the remedy is the timing of when marketing gets involved. When? How soon is now?
Welcome to the Ministry of Half-Baked Ideas
We asked Keith Smith our resident business development Rockstar whether he thought marketing should be involved when products are being developed.
The Features Creatures Issue
This issue was not been named after a classic album. ‘Features Creatures’ by Björk is neither a classic (yet) or an album, but the title of this eccentric track nails the theme for this issue as we look at the relationship between marketing and product development.
Better products, better marketing, better listen
Our resident Rockstar CMO Ted Rubin tells it straight. If you want better products and better marketing then you had better listen, not just to Ted, but to your customers and in the age of socially connected communities, who better to do this than marketing?
Tales from the Tour Bus: Pete Morgan, Metia
Global agency Metia recently published some new research “B2B marketing trends for 2020, Six essential trends for the curious CMO.” Well, people call us a lot of things and one of them is ‘curious’, so we tracked down the author, former record label owner and Metia’s VP of Demand Pete Morgan…
adnonamou5: The rise and fall of the robots
Marketing is ushering in an army of robots and the anonymous advertiser is not happy. He left his office, deep in the hipster heart of London and dropped by the Rockstar CMO penthouse, and we found this rant tied to a brick chucked into reception
The Sample: The Features Creatures
Welcome to The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear about the topic in this issue. This time, we are looking at the relationship between marketing and the product teams, here is what we found.
The Green Room: 2020 future vision
Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?
The Sample #3: 2020 marketing predictions from around the web
The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. In this issue we are looking to the future, so our picks this month are predictions on some of the topics we’ve covered in recent issues.
Happy employees = happy customers
A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
adnonamau5: New Year’s resolutions for agency leaders
Like the legendary DJ Deadmau5, our anonymous advertiser dons a mask and he dropped by the Rockstar CMO penthouse to say it like it is and he has some harsh new year’s resolutions for his peers
