Category: Podcast

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.

This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer’s journey

This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.

This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.

This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what […]

This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.

This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.

This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.

This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert – Is marketing losing its creative heart?

This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs