This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog – AI Isn’t Your Content Problem. Your Content Is Your Content Problem.
They discuss:
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The value of Content Operations and AI
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The challenge of context in unstructured content for the LLMs
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Governance and ownership with AI
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Recommendations for effective content operations
Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail
This week, Ian and Robert discuss some points from the latest edition of his Lens newsletter – Won’t get Fooled Again, and specifically a phrase he heard on a recent retreat, “AI can never not know”, and how he sees that the kayfabe of AI might be fading.
Enjoy!
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The Links
The people:
Mentioned this week:
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Bear Essentials: AI Isn’t Your Content Problem. Your Content Is Your Content Problem
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Simu Liu reacts to pre-fame stock photos he appeared in as model | Independent
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Robert’s podcast: This Old Marketing
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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