320: The Jon Miller Predictions and Editing the Mediocre out of AI Episode

This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January. 

Jon Miller is described as a legend in our industry, the co-founder and original CMO of Marketo, and the former CMO of DemandBase; his opinion is well worth watching. 

The extensive article that inspired this conversation makes 13 predictions, and, of course, following the show’s editorial policy, Ian and Jeff pick 5 that resonate most with them.  

They discuss: 

• Marketers will begin marketing to agents, not just humans

• Taste, trust, and accountability will become the antidote to AI slop

• Composable stacks will be mainstream by 2030, but <20% will adopt in 2026

• AI will completely transform legacy SaaS martech – but not in 2026

• AI-driven uncertainty will intensify in 2026; preparation is the only answer

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar.

They keep the AI theme going with a discussion about an article from The Content Marketing Institute – Good Editing Makes AI Content Memorable – and discuss whether it’s true that editing can make mediocre AI content memorable, following some criticism of this article on LinkedIn.   

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Jeff Clark on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Jon Miller’s Predictions for B2B Go-To-Market in 2026 – chiefmartec

• Adriaan Bloem’s LinkedIn post on AI content

• Keith Smiith’s post about using CoPilot for BD

• Fathertime Bourbon

• Good Editing Makes AI Content Memorable

• Robert’s podcast: This Old Marketing 

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• Life During Wartime (2003 Remaster)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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