This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog – Bear Essentials: You Can’t Personalize What You Don’t Understand
They discuss:
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Audience segmentation beyond job titles
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Building and operationalizing personas
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The role of AI and content in marketing
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Customer journey mapping and needs analysis
Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.
This week, Ian and Robert discuss Robert’s latest article in his Rose Tinted Glasses column on the Content Marketing Institute blog: The Career Hedge: Why Even Your ‘Satisfied’ Employees Are Running an Exit Strategy
Enjoy!
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The Links
The people:
Mentioned this week:
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Bear Essentials: You Can’t Personalize What You Don’t Understand
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The Career Hedge: Why Even Your ‘Satisfied’ Employees Are Running an Exit Strategy
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Robert’s podcast: This Old Marketing
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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