This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog – You’re Not Scaling Content. You’re Scaling Chaos.
They discuss:
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Difference between scale and volume in content creation
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Impact metrics vs. production metrics
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Organizational governance and foundational systems
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The risks of scaling content without measuring impact and ROI
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Content quality and originality in AI-generated content
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Content bottlenecks and downstream effects
Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail
This week, Ian and Robert discuss how AI has crept into the Cannes Lions awards criteria, and some thoughts he shared in his Rose Colored Glasses series on the Content Marketing Institute blog – The Cannes Lions Lesson Every Creative AI Initiative Needs, and celebrate his birthday, an absolute classic of a cocktail.
Enjoy!
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The Links
The people:
Mentioned this week:
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Robert’s podcast: This Old Marketing
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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