As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.
Category: Street Knowledge
Be prepared for the power of marketing street knowledge
Be the hero of your category story
Taking the time to define a brand story is necessary and fantastic, but changing the definition of a category, owning the story of the market in which you play is hugely powerful.
Authenticity Is a Battle of Two Brands, Both Are Yours
Think you’ve only got one brand? You actually have two, argues Ian Truscott. And the space between them is crucial to ensuring your brand’s authenticity – and trustworthiness.
Own The Crowd: Why Collaborative Content Creation Really Wins
CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing…