Created your OKRs? Jeff Clark takes us through the next step to get us started on creating a marketing metrics dashboard…
Category: Street Knowledge
Be prepared for the power of marketing street knowledge
5 F’in’ Fundamentals: Marketing OKRs
OKR’s, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA’s that marketing has on it’s plate today. Jeff Clark explains…
Tune in to Your ICP (Ideal Customer Profile)
Jeff Clark shares, how, if you want to get some sales and marketing focus, you should tune in to your ICP (Ideal Customer Profile).
Stop Random Acts of Marketing!
Are your marketing efforts falling flat? Do your colleagues on the executive team think that marketing is not providing business value? Jeff Clark, our resident Rockstar CMO Strategic Advisor, has some advice.
Know Thy Customer: Marketer’s Resolution 2023
Many of the coming year’s predictions for marketing (and sales) relate to focusing on your existing customers. Let’s resolve to do a few things to help our companies win in 2023.
The Trouble with CMOs! (Part 2): Trust me, I am a CMO!
Accomplished marketing and communications professional Irene Nehrkorn-Kayn continues to explore the trouble with CMOs. This week Irene wonders if, like a chef, the CMOs marketing recipe and method should be trusted and only judged by the results.
The Trouble with CMOs! (Part 1)
In part one of a two-part series, guest writer, a friend of the Rockstar CMO podcast, and most of all, accomplished marketing and communications professional Irene Nehrkorn-Kayn looks at what’s wrong with CMOs right now.
Why Do Marketers Need an F’in Education?
The Five F’in Marketing Fundamentals form the basis of marketing enablement. It’s important for everyone in marketing to know the basic skill elements that comprise good marketing. And, it helps everyone appreciate their role in the marketing mix, like the lead singer appreciating what makes a good rhythm section.
Back to Brand
Dust off your marketing LPs, vinyl records, the eight tracks and maybe the gramophone because old-school brand building will be a tune the cool kids of modern marketing will need to be jumping to.
Beware the Martech Industrial Complex
Marketing leaders – Don’t fall under the influence from the Martech Industrial Complex! You know, the thousands of vendors that are eager to earn a share of your technology budget.
Sustainability vs. Growth: Can We Have Both?
Is sustainability the enemy of growth? Depending on your personal ethos, you may say, “Yes” or “Of course not.” To have both, the answer may lie in incentives. For businesses to achieve sustainability, policy makers can provide the incentives to enable businesses to be driven by innovation, reduce physical waste and run on clean energy.
Winning During Changing Times
We are living in changing times, with concerns about the global supply chain, pandemic, war and climate change. But, is there an opportunity to take advantage of the resulting transitioning markets? Jeff Clark explains.