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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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232: The Building a Real ICP and Signal and Noise over a Cocktail Episode

232: The Building a Real ICP and Signal and Noise over a Cocktail Episode

by Ian Truscott

This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.

231: The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail

231: The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail

by Ian Truscott

This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.

230: The Good Budget Housekeeper and Renting Success Episode

230: The Good Budget Housekeeper and Renting Success Episode

by Ian Truscott

This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.

229: The 5 F’in’ STARS and Content Beyond Websites Cocktail Episode

229: The 5 F’in’ STARS and Content Beyond Websites Cocktail Episode

by Ian Truscott

This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.

228: The STARS and a Cocktail of Generalist and Specialists Episodes

228: The STARS and a Cocktail of Generalist and Specialists Episodes

by Ian Truscott

This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.

227: The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode

227: The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode

by Ian Truscott

This week Ian shares a book chapter, and Robert has some tips to refresh your content.

226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode

226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode

by Ian Truscott

This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.

225: The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode

225: The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode

by Ian Truscott

This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.

224: The Grant Johnson MPI Special Episode

224: The Grant Johnson MPI Special Episode

by Ian Truscott

This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.

223: The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode

223: The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode

by Ian Truscott

This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.

222: The 5 Steps for Metrics and Authentic Pride Over a Cocktail Episode

222: The 5 Steps for Metrics and Authentic Pride Over a Cocktail Episode

by Ian Truscott

This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.

221: The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode

221: The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode

by Ian Truscott

This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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