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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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49: The Artificially Intelligent Headless Channels and a Cocktail Episode

49: The Artificially Intelligent Headless Channels and a Cocktail Episode

by Ian Truscott

It’s Valentine’s weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor […]

48: The Super Bowl, Personalization, B2B Music and a Cocktail Episode

48: The Super Bowl, Personalization, B2B Music and a Cocktail Episode

by Ian Truscott

It’s Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor […]

47: #47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode

47: #47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode

by Ian Truscott

In this week’s episode, Ian Truscott and Jeff Clark talk personalization in “One hit wonder […]

46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.

45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders […]

44: #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a […]

43: #43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Year cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO starts a new series with […]

42: #42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

42: #42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our […]

41: #41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the […]

40: #40: The Remarkable Insights, Jeff Clark, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a […]

39: #39: The Doctors Insights, Xenia from Planable, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another […]

38: #38: The Dr. Bailey’s Book, Raj Goodman Anand, Robert Rose and a Thankful Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip […]

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