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54: The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode
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54: The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

by Ian Truscott

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.

Sticking with the theme of marketing technology and managing content, this week’s guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category.

Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the ranks of Aprimo. We talk about the journey of Aprimo from an independent company, to being acquired by Teradata to being divested and back as a brand, making acquisitions themselves.  And I discover another rockstar CMO whose marketing inspiration has its roots in being in a band.

Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss whether post-pandemic will be the roaring twenties or will some of the conservative habits we’ve developed over the last year remain.

I hope you enjoy this episode.

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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