Now on her third start-up, Amber Osborne is the CMO at Doghead Simulations (the company behind Rumii, a virtual reality conferencing and collaboration platform) and industry influencer. In this Tale from the Tour Bus, she reveals what it takes to launch something new and gives an insiders view of being an insider.
Category: Regular Features
Backstage with Ian Lowe
Ian Lowe, VP of Marketing for global SaaS WCM vendor Crownpeak popped by the penthouse to chat to Ian Truscott about what gets his marketing mojo working…
The Green Room: Marketing a Desert Island – What Would You Take?
In this issue Ian Truscott catches up with five of our Rockstars and gets his inspiration from a 77 year old radio show.. wait.. what?
Tales from the Tour Bus: Janice B. Gordon
Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon.
Into the Swimming Pool #14: Resistance to Change
Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.
The Green Room: The Rise of the Marketing Machines
Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing.
Backstage with David Howland
We go backstage with David Howland, CMO of Longview Solutions, former creative and art director and marketing leader at Nasdaq and he shares his journey and the common thread of his career – creating compelling, meaningful experiences.
Into the Pool #13: Surface and no Substance
What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO’s like us to chuck into the Rockstar CMO Swimming Pool? We dive in…
Tales from the Tour Bus: John Andrews and Photofy
This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.
Backstage with Ahmed Hasan
Ian Truscott sits down with Ahmed Hasan,Global Head of Customer Engagement Marketing at Spark44 to talk Blink-182, the advantages of failing fast, and why now is a great time for lean thinking marketers.
The Green Room: With All the Fakery, How Do You Keep it Real?
We sit down with six of our Rockstar marketers and ask how we can keep it real and appeal to the cynical, empowered consumer that craves authenticity.
Tales from the Tour Bus: Hugh Thomas
In our second ride on the tour bus, FMCG disruptor Hugh Thomas, co-founder of challenger brand Ugly Drinks, tells us about marketing the ‘ugly truth’, and the challenges of taking things Stateside.