Known by his Twitter fans for his passion for content marketing, expressed in his work and regular columns for CMSWire and The Content Marketing Institute, we hop on the tour bus with Dennis Shaio.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Backstage with Lynne Capozzi
Lynne Capozzi is the CMO of Acquia, a global marketing technology vendor. Ian Truscott sits down with this passionate marketer and finds out what get’s her marketing mojo working
The Inside In Inside Out Issue
This month our Rockstar CMOs find their groove with the topic of inspiring colleagues outside marketing to hum our tune as we discuss the theme of employee engagement. We reach for The Kooks debut album Inside In / Inside Out to set the tone.
The Green Room: Amplify the Sound; Turn Colleagues into Fans
It’s clear, our brand, service and value are in the hands of everyone in a business. In the Green Room this month we sit down with eight of our Rockstar CMOs and ask them how they approach getting employees engaged, in sharing the story
Backstage with Jasmine Martirossian
What has marketing got to do with the laws of physics? We talk to author, frequent conference keynote and VP of Marketing at TÜV SÜD Americas, Jasmine Martirossian.
Marketing Clouds: Lip-syncing Fake or Fab Four?
We can’t get the marketing technology song out of our head, it’s a topic we keep returning to and in this article, we talk to four practitioners from across the industry and get their take on the latest solution to all of our problems – Marketing Clouds.
Into the Pool #16 – More Tech Will Fix It
We find ourselves peering over the balcony pondering the fate of the idea that “more tech will fix it”. We hear from a queue of folks on hand to help, will it make a splash?
The Invasion of Privacy Issue
History will judge whether “Invasion of Privacy” by Cardi B is a genuinely classic album, but it definitely catches the mood of what history will be judging marketing on today.
The Green Room: Are we afraid of the dark?
Our audience is going dark, we ask 5 of our Rockstar CMOs what they think of the refusal of cookie consent, ad-blockers, incognito browsing and the prevailing view that we marketers are up to something….
Into the Pool #15: The Dumb, Creepy Kind
Inspired by our backstage chat with David Howland, we ponder if we should chuck personalization into our portal to marketing hell, or maybe just the dumb, creepy kind.
The Risky Business of Rockstar Marketers and Their Briefs
The Brief, the essential song sheet that could decide if the work is a hit. We asked Bryce Groves, a freelance Creative Director with big-agency experience to lift the lid on the process, why the brief is so important, what makes a great brief and to spill the beans on the worst he’s seen…
Tales from the Tour Bus: Richard Shotton
This issue we hop on the tour bus with the author of one of our favorite recent marketing reads, Richard Shotton, the writer of The Choice Factory, a best-selling book on using behavioral science in marketing. We find out what inspired this former media planner to write and set up his own consultancy.