I know, right? Alec Baldwin? Well, we have Keith Smith, MD of The Advertist to thank for this one from our conversation on the podcast. We should explain..
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
7: Rockstar CMO FM #7: Backstage with Kate Bradley Chernis
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, […]
6: Rockstar CMO FM #6 – Keith Smith, The Advertist
In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, […]
The Ghost Town Issue
Published during the virus crisis, but written before we all got locked down. Welcome to THE GHOST TOWN ISSUE.
The Swimming Pool #23: Brand purpose
In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should ‘brand purpose’ be the next big splash in our portal to marketing hell?
The Green Room: Data vs Creativity: Fight!
This month the question we ask the Green Room – our Rockstar CMO panel How should marketers balance their decision-making between a healthy data obsession and creative thinking?
Tales from The Tour Bus: Rachel “Wackadoos” Miller
We catch-up with Rachel Miller, who recently joined SAP as Global Influencer Marketing Lead. We get some tips on B2B marketing, beer and what she would chuck into the pool.
The Breaking Glass Issue
In this special issue, in celebration of International Women’s Day on March 9th, we’ve put together a compilation of some fabulous articles and interviews featuring the women that have made the last 22 issues rock.
Backstage with Oliver Pilgerstorfer
IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with “I probably shouldn’t admit this” our editor Ian Truscott knew he was in for a fun interview…
The Green Room: Marketers and the features creatures
The Green Room, our excuse to do our best Colombo impression and ask “Just one more thing” to the wonderful Rockstar marketers we’ve gone backstage with. This month we chatted about marketings’ relationship with product development.
The Features Creatures Issue
This issue was not been named after a classic album. ‘Features Creatures’ by Björk is neither a classic (yet) or an album, but the title of this eccentric track nails the theme for this issue as we look at the relationship between marketing and product development.
Tales from the Tour Bus: Pete Morgan, Metia
Global agency Metia recently published some new research “B2B marketing trends for 2020, Six essential trends for the curious CMO.” Well, people call us a lot of things and one of them is ‘curious’, so we tracked down the author, former record label owner and Metia’s VP of Demand Pete Morgan…