This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
Street Knowledge
230: The Good Budget Housekeeper and Renting Success Episode
This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
229: The 5 F’in’ STARS and Content Beyond Websites Cocktail Episode
This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.
228: The STARS and a Cocktail of Generalist and Specialists Episodes
This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.
227: The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode
This week Ian shares a book chapter, and Robert has some tips to refresh your content.
226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
Five Steps for CMOs to Get Aligned on Metrics
Inspired by a recent conversation on the podcast with six-time CMO and former boss Grant Johnson about his Marketing Performance Index (MPI) framework, in this article Jeff Clark asks if we now have a framework for what CMOs should report, how do you get to the point where this reporting strategy is accepted?
225: The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.
224: The Grant Johnson MPI Special Episode
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
223: The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.
222: The 5 Steps for Metrics and Authentic Pride Over a Cocktail Episode
This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.
221: The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode
This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.
