If you’re over the age of 30 and you’re not au fait with the stylings of the Kardashian Klan, there’s a high chance you might never have heard of FashionNova.com. But let this be known; you should have. After all, they’re only one of the fastest growing fashion companies in the world.
Street Knowledge
Want to Reach Consumers? Think Like One
Our resident rock star, Ted Rubin, on why empathy for your consumer will always result in a better, more effective marketing plan.
Beware the Risks of Arrogance and Pride in Business
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself, says Ted Rubin.
We’re All Kids and That’s Alright
Ian Truscott explores the issue of ageism in marketing, and the attributes that all marketers – regardless of whether they’re young or old – need to embrace in order to truly make a difference.
The Seat at the Table Issue
This month we’re focusing on the reason we started this thing in the first place: the next generation of marketers. So you can expect a fresh and youthful perspective – this time inspired by Solange’s album, A Seat At The Table.
Marketing to Kids Through Their Parents
Photofy CEO – and father – John Andrews on why parents banning their kids from games like Fortnite might be counterproductive, and marketers should be proactive in transforming a product that’s Parental Advisory, into one that’s Parental Recommended.
Selling Death Row
It’s the dilemma every marketer faces sooner or later: is it right to be selling this product? Dave Waller investigates and finds out that the answer’s not as black and white as you might think…
Marketers, Get Straight Outta Your Compton
Ian Truscott looks at rap past and present, and finds that NWA, Public Enemy and Lil Uzi Vert hold the secret to breaking out of your bubble to build a loyal, engaged community.
No Gag Reflex: Side Splitting Marketing
Rock and comedy make strange bedfellows and the same can be said of marketing and mirth. Gareth May finds out why rib tickling isn’t always tickety-boo for the public image, and the power of laughter if you get it right.
Into the Pool #5: Push Marketing
It seems Rockstar CMOs do not like anything that’s easy, cheap, driven by the machine and annoys 99.99% of the people it touches. John Andrews chimes in with Push Marketing…
Digital Marketers Need to be Reminded: Walk in Your Customer’s Shoes
Our resident rock star, Ted Rubin, on why marketers need to really understand what their audiences want, before they – and their products – become irrelevant.
Traditional Retailers Are Failing and it’s Not Amazon’s Fault
Ted Rubin argues that instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers.
