Stand aside Twitter. Pipe down Facebook. You’re old news. Reddit is a little corner of the digital world that packs a powerful punch. Gareth May finds out what this means for brands.
Street Knowledge
A Little More Conversation, a Little Less Action, Please?
Ian Truscott argues that in this new age of marketing, you need to focus on the real, relevant and considered conversations you have with your audiences – and why anything else is just spam.
CPG Brands Need to Find Their Voice
Our resident rock star, Ted Rubin tells it straight on why the sound of your brand voice is becoming more critical.
How to Talk Like a Human (and Not a Corporate Company)
Wondering how you can connect with your target audience on a deeper level? Casey Petersen, Photofy’s Vice President of Marketing, has a few tips.
It’s Good to Talk
With the likes of Alexa, Google Home and Siri, voice assistants are more popular than ever. Capable of making our lives easier in a flash, the devices featuring these AI are fast becoming an indispensable part of our everyday. But what does the future hold for this tech?
The Rockstar CMO Hall of Fame
Every rock hero stands on the shoulders of giants: think Prince’s debt to little Richard, or Chuck Berry’s impact on the Stones. So as the final chords of 2018 reverb round the Rockstar CMO stage, we asked our backstage rock stars who they’d induct into the Marketing Hall of Fame.
Singing is Optional – Defining a Brand Personality
Following an experience where a hotel offered him the opportunity to sing in the shower, Ian Truscott explores the art of creating a brand personality.
Into the Pool #9: The Big Deal Today About Chatbots
This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.
Giving Thanks in The Green Room
Welcome to the Green Room, a new monthly feature where we will be evading security yet again to go backstage with our Rockstar CMOs and pose them a question that’s top of mind for us back at the Rockstar CMO penthouse.
Set the Table for Strategy and Innovation by Bringing Back Real Brainstorming
Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time, Ted Rubin argues, by opening the floor up to everyone.
Social Selling: New Technology Didn’t Make Buyers Grow Three Heads
Are you using social media to blindly blast information at your audience? Our resident rock star, Ted Rubin, on how to use social media to build relationships – and truly connect with consumers.
Backstage with Casey Petersen
We go back stage with Casey Petersen, Vice President of Marketing and Analytics at content creation app Photofy and has been a leader in digital marketing for over 15 years.
