We are a fan of content hubs, low branded thought leadership web publications as a place for consumer and influencer engagement. Having created a few, in this post we share a bit of that experience.
Street Knowledge
6 Reasons to Get a Creative Buddy
There is a lot to juggle when you are leading a marketing team and creativity can be lost at the crucible of internal resistance and getting shit done, I know, I’ve been there. Help could be close at hand – get a creative buddy.
The Brand New Thang Issue
Our first issue launched with our new brand design, on a new platform that went live on New Year’s Eve. So we dug way back into the Rockstar CMO record box and unearthed a classic collection of the work of one Mr. James Brown: Funk Power – 1970: A Brand New Thang.
The Green Room: Working with an Agency Backing Band
Each month in the Green Room we return backstage to pose a question to our Rockstar CMOs. This month Ian Truscott catches up with five of them and they share their advice on working with agencies.
How to Build Better Relationships with Customers by Learning, Participating, and Helping
Want to learn how to take your customer relationships to the next level? Ted Rubin has you covered…
Two Rockstars, One Podcast: L. Michelle Smith talks to Ted Rubin
This month two of our favorite Rockstar CMOs got together, as L. Michelle Smith welcomed Ted Rubin to The Culture Soup podcast to talk personal branding. Here we share why we’re shouting for an encore.
Take Your Employee Advocacy Mindset to the Next Level
Your employees are more important to the success of your company than you might think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in.
Game On
Welcome to 2019, where the eSports industry is worth a cool $1.65 billion, celebrity video gamers earn $500,000 a month live-streaming Fortnite to hundreds of thousands of viewers, and more of us are playing video games than ever before. Ian Hsieh asks: Will the marketing revolution be gamified?
How To Scoop Content With a Real Fresh Flavor
Casey Petersen on how an ice cream shop employee reminded him of the best way to smash those 2019 marketing goals. Changing your attitude to employee generated content.
Speaking in Tongues
The world of rock revels in symbolism. It’s a medium where the visual speaks almost as loud as the lyrics and the same is increasingly true of social media, where the emoji rules. Decode them and they’re an untapped well of digital marketing, writes Gareth May.
Backstage with Margaret Molloy
Margaret Molloy, Forbes Top 5 Most Influential CMOs talks about the power of simplicity, always staying relevant to the customer, and building brands into movements.
Into the Pool #11: One and DONE!
This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing.
