Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing.
Street Knowledge
Why Employees Need to Be Empowered to Stop and Think
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think – Ted Rubin believes we are missing a trick.
Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care
Ted Rubin tells it straight on the impact marketing automation tools are having on marketing and he highlights a couple of examples that have caught his eye.
Three Traits of Successful CMOs
As a former Forrester analyst, B2B marketing leader and Senior Director of Digital Experience at Acquia, David Aponovich has earned his place as a respected industry voice and in this article he shares what he’s seen that makes a CMO successful.
Product (mis)placement
Morag Cuddleford-Jones takes up the challenge to pick her way through the minefield of acronyms, departmental silos and systems to figure out the essential bit of the marketing technology stack that should be safeguarding our product content.
Backstage with David Howland
We go backstage with David Howland, CMO of Longview Solutions, former creative and art director and marketing leader at Nasdaq and he shares his journey and the common thread of his career – creating compelling, meaningful experiences.
Ignore the Wackadoos, Create Community and Value through Meaningful Engagement
It’s time to up your game from vanity metrics to getting value from building relationships, as Rachel Miller, social and influencer marketing expert explains.
Into the Pool #13: Surface and no Substance
What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO’s like us to chuck into the Rockstar CMO Swimming Pool? We dive in…
Tales from the Tour Bus: John Andrews and Photofy
This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.
Cover the B2B Bases with 5 Content Types
We might not baseball experts, but we have a bit of experience creating content across customer journeys and in this article Ian Truscott outlines the five types of content needed to support a B2B buyer…
The Pretender Issue
With the Foo Fighters track “The Pretender” on repeat we take a look at all that is fake in marketing today.
Three Campaigns to Put You Off Dead Celeb Ambassadors
Deepfake videos are on the rise, resurrecting dead icons. But before you start planning your next no-longer-with-us ambassador, these three campaigns will make you think twice about looking beyond the grave.
